Market Data

market Data

January Activity Shows Competitive Pricing Sparks Sales 

Naples, Fla. (February 20, 2026) - Sellers in the Naples area housing market enjoyed increased buyer activity in January as pending sales increased 40.3 percent to 1,065 pending sales from 759 pending sales in January 2025.  According to the January 2026 Market Report by the Naples Area Board of REALTORS (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island), there were 2,053 price decreases during January and 1,906 new listings, which opened the door to buyers seeking more choices in all price points and home types.  Broker analysts reviewing the report anticipated January would enjoy continued sales momentum, as seen during the second half of 2025, and point to the 9.2 months of inventory as a signal that Naples has returned to a balanced market.  "Sellers have gotten the message," said a Senior Sales Executive.  "Competitive pricing sparks sales!"

The overall median closed price in January decreased 4.1 percent to $627,500 from $654,000 in January 2025.  However, this was driven by the condominium market, which had a 3.4 percent decrease in median closed price, to $450,000 from $466,000 in January 2025.  The single-family home market, which has about 500 fewer properties for sale than the condominium market, reported 1.6 percent increase in median closed price, to $812,500 from $800,000 in January 2025.

Despite a surge of 907 more new listings in January compared to December, overall inventory during January decreased 10.6 percent to 6,328 properties from 7,082 properties in January 2025, which highlights a rapid pace of sales outpacing new supply. 

The Time to Buy is Now

"Buyers are making purchase decisions earlier because they can't wait and look around-the property they want might be gone," said another Senior Sales Executive.  "Historically, sellers drop prices at the end of the season, but we are seeing a shift as more sellers understand being competitive from the start of the season is an advantage."  Plus, "cash sales in January were up."

The report showed 67 percent of sales during January were cash sales.  In January 2025, 61 percent were cash sales.

Overall closed sales increased 0.5 percent to 564 closed sales from 561 closed sales in January 2025.  Closed sales of condominiums increased 8.2 percent to 276 closed sales from 255 closed sales in January 2025.  However, closed sales of single-family homes decreased 5.9 percent to 288 closed sales from 306 closed sales.

Depending on several factors including negotiations, inspections, and financing, it can take a sale under contract (pending sale) up to 90 days to close.  "My advice to agents working with buyers today is to be vigilant and schedule inspections as early as possible," said another Sales Executive.

Luxury Market Shines

The median closed price of a single-family homes nearest the beach continue to rise.  In Central Naples (34104, 34105, 34116), the median closed price of single-family homes increased 11.4 percent in January to $715,000 from $642,000 in January 2025. And in the Naples Beach area (34102, 34103, 34108), the median closed price of single-family homes increased 5.8 percent to $2,645,000 from $2,500,000 in January 2025.

Interestingly, condominiums over $5 million sold faster than any other home type and price point this January. Days on market for this property type in January fell 30.9 percent to 105 days from 152 days in January 2025.  And in the 12 months ending January 2026, closed sales of homes with 4 or more bedrooms increased 9 percent.

Free market analysis

Contact us today with any questions. We serve the Luxury, Waterfront, and inland residential markets of Naples and other nearby Southwest Florida communities. We would be happy to offer a Complementary Comparative Market Analysis of your neighborhood or if you have any questions about the value of your home, please feel free to contact us at 239-571-2231 or 239-231-9222 or send us an email at JRobert@JohnRWood.com or MRobert@JohnRWood.com.

February market numbers will be issued approximately late March by Naples Area Board of Realtors (NABOR)

If your home is currently listed, this is not a solicitation of that listing.