Market Data
market Data
November Price Decrease Sparks Pre-Season Home Sales
Naples, Fla. (December 26, 2025) - A gentle softening of prices during November encouraged many buyers to purchase homes for sale in Naples at a level similar to pre-pandemic home sales, even as home prices have increased 40 to 50 percent since 2019. Pending sales for November increased 16.9 percent to 856 pending sales from 732 pending sales in November 2024. The median closed price in November decreased 4.9 percent to $546,950 from $575,000 in November 2024. The median close price has declined slightly in seven of the previous eight months compared to the same months in 2024. Broker analysts reviewing the November 2025 Market Report by the Naples Area Board of REALTORS (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island), were not surprised to see just over 1,000 price decreases during November. While minor, the price decreases indicate a growing shift away from aspirational pricing by sellers as they adapt to a new market environment where increased competition and smart pricing results in improved sales for the Naples real estate market.
A Good Year
"It looks like we had a good year for real estate," said a local Broker. "The first part of the year started out slow, mainly due to people watching how the tariff situation would unfold. But we were fortunate in the second half because we avoided hurricane activity, so sales improved dramatically and this made up for the slow sales activity during the first half of the year."
Overall closed sales in November increased 9.8 percent to 502 closed sales from 457 closed sales in November 2024. Broken down by home type, closed sales in the condominium market increased 14.6 percent to 243 closed sales from 212 closed sales in November 2024; while closed sales in the single-family market increased 5.7 percent to 259 closed sales from 245 closed sales in November 2024.
"With seven straight months of pending sales and six straight months of closed sales above the same periods last year, the market is demonstrating very positive momentum moving into season," stated another Broker. "And with inventory returning to pre-pandemic levels offering buyers ample choice, the foundation is in place for an even better 2026."
Overall inventory in November increased 1.6 percent to 5,757 properties from 5,666 properties in November 2024. Interestingly, inventory in the single-family home market decreased 5.5 percent to 2,649 single-family homes from 2,804 single-family homes in November 2024. Conversely, inventory of condominiums in Naples increased 8.6 percent to 3,108 condominiums from 2,862 condominiums in November 2024.
Keeping the Pace
"I'm concerned with sellers who pulled their homes off the market before summer," said Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC. "If they intend to relist again before season, I hope they elect to list them at a lower price point then they were previously."
According to another Broker, "many more sellers are getting serious about selling their home without languishing on the market and facing increased competition in January and February. They are open to positioning their home properly in the market, which may entail a significant price adjustment, an improvement in condition, or both."
The median closed price in November for single-family homes decreased 8.1 percent to $680,000 from $740,000 in November 2024. However, the median closed price of condominiums in November increased 1.2 percent to $420,000 from $415,000 in November 2024.
Looking Back to Look Ahead
"In the first quarter of the year, I would ask people at open houses why they hesitate to buy a home?" "They would respond that either fear of hurricanes or high insurance costs were holding them back. However, today the weight of these reasons is lighter because Southwest Florida was spared a direct hit from a hurricane and more insurers have entered the market in 2025," according to the committee.
Carroll remarked that our area "hit the highest median closed price on record this past February [$666,250]." Since then, the median closed price has decreased each month and, in November, was $546,950.
"There are some great opportunities in new construction as prices have decreased this year. And there are also some very big developments planned in Eastern Collier that will add 14,000 new homes to the market in the next 12 to 15 months," according to a local home builder.
Free market analysis
Contact us today with any questions. We serve the Luxury, Waterfront, and inland residential markets of Naples and other nearby Southwest Florida communities. We would be happy to offer a Complementary Comparative Market Analysis of your neighborhood or if you have any questions about the value of your home, please feel free to contact us at 239-571-2231 or 239-231-9222 or send us an email at JRobert@JohnRWood.com or MRobert@JohnRWood.com.
December market Numbers will be issued approximately late January by Naples Area Board of Realtors (NABOR)
If your home is currently listed, this is not a solicitation of that listing.
